2NE1 has entered into a contract with international sportswear brand, Adidas Originals for a collaborative project.
On the 25th, 2NE1′s company, YG Entertainment stated, “2NE1 has joined hands with Adidas Originals, a brand responsible for exciting youth around the world.”, “Both sides have agreed on the name, ‘we are originals’, and we are planning on launching several different collaborative programs in the first half of the year.
According to YG, after 2NE1 had debuted, 2NE1 and Adidas had mutually been fans of each other. 2NE1 wore several of the Adidas Original clothing during their music videos and broadcasts, while Adidas Original had gotten to know 2NE1 through photoshoots and media events. As a result, the two teams have maintained a fan-fan relationship.
YG revealed, “Jeremy Scott, who currently launching his ‘Originals by Original’ collection, an Adidas Original’s designer collaboration line, has up to this point, been endorsing 2NE1 through his personal blog.”
In addition, they added “With this contract for the collaboration project, they will become more than fans of each other, and the two teams will become partners. Not only for the Adidas Original’s Summer Project, we are currently in preparations for events that comprise of both online and offline elements.”, “Soon, we will be revealing a variety of artwork first, such as interactive films in which we have saved 2NE1′s dynamic force for. In addition we plan on presenting several programs with both 2NE1 and Adidas Original.”
Translation: GEE @ YGladies