Daily Archives: March 31, 2011

[TRANSLATION] 2NE1 for NYLON – Japan Interview

Posted on by iamrekushi リ クーシ
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They are the leaders of the world’s youth culture. One of the leading girl groups of Korea, 2NE1 has debuted in Japan. Such Nylonista (models of Nylon) as Kiko Mizuhara and Madomuazel Yuria have all gossiped about 2NE1 and the street kids have chosen their song as one of the most played songs on their music players. The group so called the ‘new hip-hop generation’, has a hip-hop base music style with a rock or reggae touch to it. CL and Minzy’s strong rap and dance, BOM and DARA’s beautiful melody, their unique fashion and their powerful attitude is what makes them special.

The kpop world used to be filled with doll-like idols, until these girls came out and caused a phenomenon. They have dominated Asian music awards of 2010 by winning such awards as ‘Album of the Year’, ‘Artist of the Year’, ‘Best Female Group’, ‘Best Music Video’ and ‘Best Digital Single’. These fabulous girls have made their Japanese debut this month!

These girl’s key person is their producer Teddy, which we interviewed for our Nylon Japan February issue.

We have heard that he (Teddy) produces all of your rap, dance, and even the visual directing. Is this true?
“We usually involve everyone in the production. Stylists, director of the music video,
other staffs, everyone. When all of us get together, it is more of a talk than a meeting.
All the ideas come up naturally that way.”

It is usual that artists go on training camp before the release of albums or singles to gain ideas, but with you and your crew, it seems like you don’t need that because of your creative ideas. You have established the image of independent women. Do you have any hidden messages to what you do?
“It is not like we want to break the rules and rebel against the society. We feel that those ideas are old.
We make music that express ourselves and fashion sort of comes along with that. No matter what, we put music first. So if our music is powerful, the costumes become powerful, and if our music is more soft and popular, the costumes become like so. We think that’s what ‘our style’ is all about.”

They have each entered auditions or have been scouted and entered the YG training school to pursue their dream and have made their debut as a sister group of BIGBANG. They must have felt a lot of pressure in going through those stages. These girls have grown to win a variety of awards and are still growing.
“We did feel a little bit of pressure just after our debut. But people noticed us and got interested in us as “BIGBANG’s sisters”, so we took the pressure in a positive way. Besides, we don’t go on the stage to win awards. We are here to make music, music videos and to perform, and that won’t change. We always try not forget to have fun before going on the stage and we would like to keep it that way.” Continue reading →