Australia’s Orri Henrisson debuts their first campaign photographed by Matt Jordan. Featuring Ashley McConnell of the indie band Operator Please, the campaign marks a new direction for the label, who was inspired by Big Bang 2NE1′s music video for Lollipop this season. Finding many stylish cues in music and updating sportswear with a contemporary penchant for suiting, details such as pleats dress the latest collection, Bobby, King of Boys Town.
Styling by James Dykes with post production by Lekkur Studio
Pictures under the cut