It was revealed that YG Entertainment spent this big amount of money for the most anticipating comeback of this quartet group, 2NE1 for their first full album ” To Anyone ” on promotional alone. It was the biggest investment for a group promotional expenses in korea.
YG representative stated on the 10th with Osen “The total production costs for their three music videos is $425,097 USD. Adding up their outfit costs, it comes out to about $595,136 USD. Then once you add bus advertisements, movie advertisements, and other expenses, it totals to $850,195 USD.”
He also added, He went on to reveal, “Once you also consider the amount each member gets paid every time they make an appearance, the promotion expenses for this album exceeds $1,275,293 USD. That’s how much effort we spent on their first official album.”
Their first album cost similarly to the production cost of most movies to think that it is at risk as to the Korean music industry is in current recession. YGE also risking to win with their triple title tracks is not an ordinary strategy but a double risk to made.
As they unveiled their strategy over this triple title tracks, many industry representative have expressed their concern towards YGE to make such a tactic that is hard enough to push artists to success while focusing to one title track, much less than three. Not only that, but confusion on the music charts with the attention given to this three tracks.
